Fundraising Concepts

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About This Course:  watch icon

This five-lesson course examines the key principles of fundraising for non-profit and for-profit endeavors. It provides instruction on how to create and implement strategic fundraising plans, how to design and execute marketing and communication strategies needed for fundraising, and the difference between fundraising for non-profit and for-profit organizations.

Watch, read, or listen to all five lessons in this course. Then pass the quiz to earn a free certificate.

fundraising concepts course photo

Lesson 1: Developing a Fundraising Plan
Video/Audio Duration: 6:31
This lesson provides an overview and necessary actions that should be included in a strategic fundraising plan and how to ensure the plan is successful.

Lesson 2: Components of a Fundraising Plan
Video/Audio Duration: 5:18
This lesson outlines the five components of a fundraising plan (Executive Summary, organization business structure, list of goals and objectives, organization’s timeline and budget, and an overview of the marketing strategy).

Lesson 3: Marketing and Communication Plan
Video/Audio Duration: 3:12
This lesson illustrates how to create a marketing and communication plan to create greater awareness about a fundraising campaign among potential investors.

Lesson 4: Funding Opportunities for Non-profit Organizations
Video/Audio Duration: 4:27
In this lesson, funding opportunities and resources that are specifically available in the various non-profit sectors are reviewed.

Lesson 5: Funding Opportunities for For-profit Organizations
Video/Audio Duration: 5:20
In this lesson, funding opportunities and resources that are specifically available in the for-profit sector are discussed.

Meet the Instructor

Photo of instructor Peter McFarren

Peter McFarren - Developing a Fundraising Plan, Components of a Fundraising Plan, Marketing and Communication Plan, Funding Opportunities for Non-profit Organizations, Funding Opportunities for For-profit Organizations