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Perfecting Your Pitch Part Four : Telling Your Story Visually
August 16, 2019



Watch this series of five short pitch videos written and presented by 3 Day Startup filled with helpful tips and ways to make your pitch stand out from others.

Throughout this section, Nick Chagin takes a look at why slides and other visuals can help you create a more professional pitch and convey the brand identity you want to establish.

Transcript in English [158 KB]

Perfecting Your Pitch Part Four : Telling Your Story Visually Video Transcript

NICK CHAGIN: So far, we’ve covered what defines a pitch, the differences between an elevator and formal pitch, and speaking with confidence when presenting your pitch. 

Now, let’s talk about slides and visuals and why they can help you create a more professional pitch and convey the brand identity you want to establish. Let me share some basic tips to consider when creating your slide deck.  

Use big fonts and bold colors that are easy to read and won’t put too much strain on the viewer’s eyes. Try not to use more than ten slides. A typical investor pitch is between two and four minutes, so you won’t want your deck to be too long.  

Next, let’s talk about the visuals. You never want to present a slide that looks like a spreadsheet with row after row of text in columns. There is no narrative or empathetic way for your audience to understand what the story is by looking at this.  

Here’s a more organized slide with less text. Although it’s better, it’s still not clear what you are trying to say. There might be useful information here about your teleworkers for example.  But while you could be explaining important details, the audience is ignoring you because they’re trying to interpret and analyze what this data suggests.  

Slides that rely heavily on text are just not visually appealing and waste valuable time on the part of your audience to try and figure out what point you’re making.  

Since the slide deck is a secondary supplement to what the presenter is saying, illustrating the point is best. Limited text, a large, clear statistic, and a simple image.  This slide makes it much easier for the audience to understand the presenter’s narrative and see where this pitch is going.  

Consider these tips when crafting your slide deck. Generally speaking, it is really important to always be thinking about your digital footprint and how your brand is represented on your website, social media platforms, and advertisements. You will want to make sure this is evident in your pitch. Does everything look sleek, simple, and professional? Is all of the spelling and grammar correct?  Everything you do makes a statement so be very attentive to how your brand is perceived.  

Coming up we’ll be talking about crafting your pitch to fit your audience. 

For more, visit https://yali.state.gov/network/ and be a part of something bigger.

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