Using LinkedIn to Tell Your Organization’s Story

Did you know that more than 24,000 YALI Network members use the YALI Network LinkedIn Group to connect with one another and to grow their professional networks? LinkedIn is a business-oriented social network that helps its users make professional connections, find jobs, discover leads and more. Users create their own...

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Want to Energize Young Voters? Look Beyond Elections

In the run-up to Senegal’s 2012 elections, Sobel Aziz Ngom and his friends mounted a voter education campaign that combined social media, print, television and one-on-one outreach. For all the positive effect the campaign had, Ngom came away thinking he had defined the problem he was trying to solve too...

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Telling Your Story Visually on Social Media

When you’re crafting a message on social media, creating a narrative is important to its success. Tara McMahon is the digital creative director at Climate Action Campaign, where she focuses on telling the story of climate change and finding innovative ways to convey the detailed science of climate change. “Given...

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Using Blogging to Tell Your Organization’s Story

The YALI Network blog is a platform that enables us to share powerful stories of YALI Network members and to provide expert advice on subjects YALI Network members care about. You, too, can use blogging to share your stories and engage your audience. Blogs are excellent Web-based platforms to host...

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Using Twitter to Tell Your Organization’s Story

Every month, thousands of YALI Network members engage policymakers, experts and entrepreneurs during exclusive #YALIChats on Twitter. But that isn’t all that Twitter can do for you. Twitter is an online social networking and microblogging tool to send and read short, 140-character text messages, called “tweets.” Users access Twitter through...

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