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Using Twitter to Tell Your Organization’s Story
May 26, 2015

Every month, thousands of YALI Network members engage policymakers, experts and entrepreneurs during exclusive #YALIChats on Twitter. But that isn’t all that Twitter can do for you.

Twitter is an online social networking and microblogging tool to send and read short, 140-character text messages, called “tweets.” Users access Twitter through its website interface, desktop application, SMS or mobile device application.

Twitter is often used for instantly spreading news and information. It can be compared to a news channel — you can discover news as it’s happening, learn more about topics that are important to you and get the inside scoop in real time.

If you have something quick to say and have the capacity to say it often, Twitter could be your platform of choice. Twitter is also heavily used for live tweeting and live events.

The most effective way to share stories on Twitter is to plan ahead by building an editorial calendar and scheduling your tweets in advance with applications like Hootsuite, TweetDeck or Buffer. Plan to post at least three tweets per day. Short and simple text and photos work best.

You can maximize your visibility on Twitter by starting discussions with influential people, posing questions, following others and using relevant hashtags in your tweets.